Made In Portugal Design To Be Highlighted During Maison & Objet 2022
The Maison & Objet March 2022 edition, which takes place between the 24th and the 28th, promises to mark the long history of Portuguese participation in the prestigious French event.
In addition to the regular representation of Portuguese brands, this will be the first edition ever to feature an area exclusively dedicated to national companies and products, called “MADE IN PORTUGAL naturally at Maison & Objet”.
The 700m2 space reserved for Portuguese companies is located in hall 6 of Maison & Objet. An area filled with a Showcase of products from the Portuguese home area. Coordinated by APIMA and AICEP and curated by interior designer Tânia Peixoto, the exhibition will include more than 100 products from around 40 companies, seeking to promote the values of distinction, boldness, and complementarity that define this industry.
Around this space, there will be 17 companies from the different sectors of this cluster, such as furniture, decorative textiles, lighting, and decoration, among others.
“This is a pioneering project in the international marketing of the Portuguese Home Sector, allowing the promotion, in a joint and complementary way, of the various sectors that comprise it. At the same time, we can support and promote the participation of smaller companies, which individually would face major challenges to be present at this event. That will certainly be reflected in the notoriety and recognition they will achieve in strategic markets” explains Joaquim Carneiro, president of APIMA. “We are very optimistic about the impact of this initiative, believing that it will translate into the best participation ever. All materials, products, and structures were carefully and demandingly selected, ensuring that they convey the vectors of excellence, aesthetics, and sustainability that are recognized by our companies”, concludes.
The brands Serip, Salma, Magyk, Botaca, Hatt, Memoir Essence, Wonderlight, Bateye, Wood Tailors Club, Villa Lumi, A.Brito, Zagas, Aldeco, Casa Magna, Made to Last, Animovel and Relax Vanguard Atelier (RVA) integrate the stands of the “MADE IN PORTUGAL naturally at Maison & Objet” space.